Visual Content Gets Your Message Across Faster

Visual content is an efficient way to put your message across. According to researched complied by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means it is easier and faster for audiences to digest and understand the context of the message.

Also, with the decrease in the average attention span of humans from 12 seconds to 8 seconds, visual content will be the most suitable solution to get your message across. Visual content can be easily created with Powtoon in just 3 simple steps! Watch this video here to gain inspiration!

Visual Content Engages Your Audiences

Adding visuals like videos rather than long blocks of text makes your content more interesting and keeps your audience engaged. It helps to you to liven up commonplace or dry concepts in unique and fun ways that keep audiences entertained and at the same time, making your content easier for them to skim and digest! Based on Xerox, it was found that visual content INCREASES people’s willingness to read a piece of content by 80%.

The era of large chunky text is long over!


Visual Content Is Memorable

Hoping that your audiences will remember everything you mentioned from their training sessions or to the application of their knowledge? Then it’s time for you to start including visual content in all your future curriculum, if not all your efforts in preparing the relevant sessions will be gone to waste if nobody remembers. ☹ Studies have shown that people will only remember 10% of what they hear, 20% of what they read and 80% of what they see. Notice the huge difference? It is time to change the way we communicate and decipher information with our audiences.

Are you now ready to incorporate visual content into all your communication strategies? Powtoon is the all-in-one platform to help YOU create effective content for your audiences. Have a greater understanding on how amazing Powtoon will help you by trying it out yourself!