Websites are becoming obsolete as the center of a company’s online presence. More and more consumers use social media as a first step in accessing information about products, promotions, customer feedback and customer service. Some company’s are even going all out with social media, doing away traditional websites and replacing them with a combination of Facebook, Google+, Youtube, Twitter and Pinterest to get their message out.
Closing your website is not a means to getting more awareness, this just shows that social media interaction can play a significant role in your brand or company. Below are a couple of way to incorporate social media to your web design and strategy.
Inform Consumers What Social Media Sites You’re Available
Make sure website visitors are able to see social sites you’re on can easily share your content. The more visible your social buttons are, the more users will interact with them. Follow, share and like icons should be on every post or page that contain share-worthy information.
A call to action button telling viewers to like your Facebook page or follow you on Twitter can make people more inclined to click on them. Try to design these buttons to match your actual website look and feel. These details catch the eye of the viewer, making it more likely that they click on it.
Allow Social Logins for Easier Connection
Using social logins enables people with social media accounts to easily connect with your site. This also shortens the registration process (no need to fill out forms), which tends to lead to an increase in the conversation rate for user registration.
Social Media Web Design
Web design should complement the social media user experience, the same goes the other way around. For example, static pages can be infused with dynamic content from various sources such as fees, blogs and news. This will transform your page into a living space, with content automatically renewed and updated.
Make Content Shareable
Embedding the ability to share content in your website is now quite essential. This opens up a lot of possible awareness to your website as a single share from a viewer can lead to thousands or impressions and hopefully clicks.
Embed YouTube Videos When Only Needed
Pages with quality YouTube videos rank better in search engines more so if the video view count is significant. Consumers watching video will also spend more time in your website thus improving conversion rates.