SEO or Search Engine Optimization is the process of affecting the visibility of a website or web page in search engines like Google, Bing, Yahoo, in a “natural” or “organic” (free) search results.

SEO helps to ensure that a site or a web page is accessible or can be found in a search engine. Ranking in SEOs is essential because it help create traffic toward your site since Internet users do not visit all the pages in the search results. The higher a website ranks naturally, the greater the chance that the site will be visited.
There are many misconceptions about SEO and the very common misconception is that SEO is a just a spam. Malpractices of other internet users like creating websites, setting up domain names, and put a links in the page and afterwards being inactive can be considered as spam. On the other hand, a good SEO strategy includes quality content and creating relevant links to your website.
Today, SEO is becoming an essential tool in digital marketing because most of our customers are online users. They heavily get information on the Internet. Here are some of the reasons to why you should invest in SEO:
SEO brings brand and business online presence. When your customer searches for your product and services, you want to rank high in the search engines. Not all the time, online users search for your business or brand name. Sometimes they search for words related to the product or services that are why it is important to at least be in the first page of the search results. If you are searchable online, it gives greater chances for your potential customer to know more about your brand, product and services.
SEO provides credibility. If your website can be found in search engines like Google, Yahoo or Bing, customers can easily identify your business as relevant to what they are looking for. Online presence also provides the customers with the information.
SEO drives traffic to your website. Not all of your online visitors are sure to purchase your product or get your services. But, SEO is better way to have more potential customers. This allows you to market to more people when they are looking for the products and services that you have.
All in all SEO provides you with one of the best and effective digital marketing strategies. This helps you reach your target market and attract more potential customers.