Our Marketing Assistant – Hwee Ting has just completed her course about Digital Marketing! Let’s hear from her about her thoughts about the workshop:

“In this era of digitalisation, almost everyone has a digital profile in the cyberspace. From social media to websites, there is much insight to be gleamed from knowing how much time people spent on your page, to which links do they click or not click, to whether people even visit your page, the amount of data that can be gathered is tremendous. Using the right tools to gather this information would certainly help companies to engage the “right” customers with the “right” content while meeting customers’ needs. The knowledge gained and tools that I have learned to use in this workshop will certainly enable me to understand the customers even better, and help ACP be better able to engage our customers!”

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