Many businesses rely on their websites to provide information to customers and in return drive business itself. If you’re a growing business trying to create a web presence or an existing company looking to revamp your site, here are some tips to eliminate minor but annoying web design glitches.
- A lot of people are going to look at your site on their phone or tablet. It has been reported that PC sales are in the decline. People are relying on their mobile phones and other devices to access online information. That means your site has to work on mobile devices. One approach is to start your design with mobile in mind then plan your desktop version later.
- If you’re a restaurant, do not put your restaurant menu on a PDF. Having a dedicated page for your menu will do wonders. A PDF file means that you just scanned your physical menu and put it online. Print and online are two different monsters and must be tamed differently.
- Don’t rely on flash too much. Flash doesn’t work on iPhones and iPads – a large percentage of mobile devices.
- Ensure your business address and phone numbers are “clickable.” That way, if your target consumer is on the phone, they can simply tap the number to call you. It’s also a good idea to include your key information such as location, hours and phone number in a prominent spot on every page.
- Do not have any typos. If you don’t know the difference between “you’re” and “your,” consumers aren’t going to trust that you’re a professional corporation. This is an easy no-no to avoid. Proofread every single thing and then proofread it again.
- Make sure every page of your site loads quickly. The attention span of people have decreased because of the fast paced lifestyle of today. Large images that haven’t been optimized for the web, Flash and complex design elements are some of the culprits in slow-to-load sites.
- Think about your customers first. They aren’t interested in your babbling about how great your corporation is. Your navigation, wording, general site organization and content need to be clear from a customer’s perspective.